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Is Your Website Working For You?

Do you ever look at your website and think, “This is not really working for me and it doesn’t do what I want it to!” Perhaps you’ve even reached the stage where you are a little embarrassed about your site and don’t even want people to find it!

Your website is probably your best marketing tool and should be an asset that creates the right impression when potential clients, that’s your target audience look at it. It really needs to be showing off your services or products at their very best.

First of all, ask yourself a few questions:

  • What is the purpose of my website?
  • Who am I trying to reach?
  • Who is my target audience?
  • When did I last look at it?
  • When was it last updated?

Is your website for information purposes and used as a marketing tool or is it an online shop or perhaps a combination of both? Have you checked it recently to ensure that all of its functions are working effectively, for example, is it straightforward for people to buy products and is all the information current? Have you added new information or a blog recently?

First Impressions Really Count

Today, it’s no good JUST having an online presence as you will probably be found initially through a “Google” search so first impressions really do matter.

The start of a New Year is when we quite often take stock of our businesses and start to plan and work out strategies of how we can get more clients and ultimately more profit. It’s a perfect time to actually evaluate your website and determine how effective it is.

Take A Good Look At Your Site

Take some time to look at all of the aspects of your website and go through the various pages and consider the following questions.

  • Does it look professional?
  • Is it in keeping with my brand?
  • Is the content up to date and relevant?
  • Is it easy to update and manage?
  • Is it marketing my services optimally?
  • Can it be found through SEO?
  • Is it mobile friendly?
  • Does it have good security?
  • Can you monitor performance?
  • Is it simple for people to contact me?

It’s quite a long list of questions but all will be relevant to your business and your responses are significant. If you answered “No” to one or some of the above, it really is time for some updating and if you answered “No” to most or all, then major website development is definitely required.

Here at Focus All Media, based in Crowborough, near to Uckfield and Tunbridge Wells in East Sussex, we can update and maintain your existing website or completely redesign your site so that it becomes an effective marketing tool or online shop to grow your business and client base. Please call our friendly and knowledgeable team on  +44 (0) 1892 663689 for a without obligation chat.

Our dedicated team at Focus All Media would like to wish you a Healthy, Happy and Prosperous New Year.

Why Should You Have a Mobile Friendly Website?

Do you have a mobile friendly website? If the answer is “No” or “Not Sure”, please read on. This should be a top priority for your business, irrespective of size and after reading this article you should understand why mobile optimisation is a “must” for your company.

Don’t Miss Out on Potential Customers

Did you know that smartphones and other mobile devices are fast becoming the preferred method of Internet access? By not having a website that is mobile friendly, you could be losing business by missing opportunities to interact with potential customers.

Smartphones Are More Popular Than Laptops

Ofcom, the UK’s communications regulator reported in Aug 2015 that smartphones had overtaken laptops as the most popular device for getting online and also revealed record ownership of smartphones which has the inevitable consequence of transforming the way that we communicate.

Their Communications Market report which was published on Aug 6th 2015 found that 33% of Internet users see their smartphone as the most important device for going online in order to browse the Internet, access social media, bank and shop online. This compared to 30% who use their laptop.

Double the Opportunities to Engage With Clients

This is a marked shift from 2014 when only 22% of people used their phone and 40% preferred their laptop. The same research also identified that on average mobile users spent almost 2 hours per day online compared with just over an hour for laptop and PC users.

A Global Mobile Consumer Survey carried out by Deloitte in 2016 found that almost two thirds of UK adults had access to a tablet. The same report also noted that Smartphone penetration was coming to a peak and a plateau although innovation will continue at a relentless pace. Did you realise it’s just 9 years since the launch of the first full touchscreen smartphone?

Today, 1.2 billion people are accessing the web from mobile devices

 This all means that if people are online, they will be most likely to be on their phones.

If your website is not mobile friendly:

  • Difficult to view
  • The reader will have to pinch or zoom in to read the content
  • Visuals may be distorted

Naturally anyone landing on your site may find this frustrating and leave. Having found you, it would be a great pity to lose them almost straightaway. This wouldn’t happen with the mobile friendly version as your site would be readable and immediately usable.

Your Google SEO Ranking Could Drop

An issue that is also very relevant is that Google may lower your website’s SEO ranking as it tries to put mobile users first and you could see a drop if you don’t go along with their Mobile Optimisation Guide.

Don’t Ignore Your Laptop Customers

However, it’s important that you don’t abandon or ignore customers who are still using their desktops and laptops. They will still account for a significant portion of your customer base and new prospects. So grab both potential markets!

 A Responsive Website

A Responsive Website will recognise the device being used whether it’s a laptop, PC, tablet or smartphone and will resize itself accordingly for optimal viewing. You’ll be able to accommodate both mobile and PC/laptop users.

No other personal device has had the same commercial and societal impact as the smartphone and no other device seems likely to. Deloitte.

 If you think your business would benefit from a mobile friendly website, please call us on  +44 (0) 1892 663689 for a without obligation chat about the possibilities available to you.

Here at Focus All Media, based in Crowborough, near to Uckfield and Tunbridge Wells in East Sussex, we can design a responsive website which will be set up to attract both mobile and laptop customers.

Is your Website Vulnerable to Being Hacked?

 

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There is no doubt that web application security is a very critical aspect of modern day businesses and for all concerned, the stakes are high; for businesses that derive increasing revenue from internet commerce, for users who trust web applications with sensitive information and for criminals who can make big money by stealing payment details. Reputation plays a critical role and few people want to do business with an insecure website and many businesses have lost their customer’s trust after they were hacked and were forced to stop trading.

This crime is on the up

Cybercrime has risen by 38% last year and will continue to rise this year, sadly a lot of entrepreneurs don’t think a hack would harm them because their website has ‘no data’, this is the wrong perception.

Below is what a hack can do to your website with ‘no data’;

  • Spamming in your name.
  • Install malware/ransomware on the computers of your visitors. (users on your site can get their own computer and files locked
  • Spam linking from your website.
  • Blocking your website and demanding a ‘ransom’
  • As soon as Google detects malware on your website your rankings will suffer significantly.
  • You customers won’t trust your website and therefore your company

The Reality

The truth is that the majority of websites are insecure, despite the widespread usage of SSL technology and the adoption of regular PCI scanning.

Below is an overview of the percentage of websites tested in recent years that were found to be affected by some common categories of vulnerability;

Broken authentication (62%) — This category of vulnerability may enable an attacker to guess weak passwords, launch a ‘brute-force attack’ or bypass your login details.

Broken access controls (71%) — This involves cases where the application fails to properly protect access to its data and functionality, potentially enabling an attacker to view other users’ sensitive data held on the server or carry out privileged actions.

SQL injection (32%) — This vulnerability enables an attacker to interfere with the application’s interaction with back-end databases. An attacker may be able to retrieve arbitrary data from the application, interfere with its logic or execute commands on the database server itself.

Cross-site scripting (94%) — This vulnerability enables an attacker to target other users of the application potentially gaining access to their data in the process, perform unauthorised actions on their behalf or carry out other attacks against them.

Information leakage (78%) — This involves cases where an application divulges sensitive information that is of use to an attacker in developing an assault against the application.

Cross-site request forgery (92%) — This flaw means that application users can be induced to perform unintended actions on the application and allows a malicious website visited by the user to perform actions that the user did not intend.

Concerned about your website security?

Contact info@focusallmedia.com today and order a full website vulnerability scan and report.

www.focusallmedia.com

 

Would Your Business Benefit From a Mobile App?

For many of us, it’s impossible to think of a world without Mobile Apps. Here at Focus All Media, we thought it would be interesting to throw a little light on the history and the development of the mobile app.

Motorola Handheld Phone

It’s hard to believe today that the first handheld mobile phone from Motorola in 1973 demonstrated by John F Mitchell and Dr. Martin Cooper weighed a staggering 1.1kg.

This new technology back then, often described as a “brick” was very expensive as well and actually retailed at US $3,995. So it was not only cumbersome and pricey but also had severe limitations:

• A limited number of calls
• 10 hours to charge
• 30 minutes of usage time with a full charge
• 30 number storage capacity

As we all know, technology has moved on at an amazing rate and since its conception when only a very few could afford this new invention, most of us would now be literally lost without having a mobile phone with us.

So When Did The First Mobile App Emerge?

Steve Jobs gave a conference speech at the International Design Conference (IDCA) in the summer of 1983 in Aspen. Here, he predicted the evolution of a new digital distribution system where software would be downloaded over phone lines. Jobs saw apps and app stores coming.

Apps emerged from the early Personal Digital Assistants (PDAs) and one of the first apps was the thoroughly addictive simple game Snake on the Nokia 6110 phone which first appeared in 1997.

2007 – The Launch of the iPhone

However, the more recognisable apps were born in 2007 with the launch of the first iPhone. Here was touchscreen technology where apps dominated. The Apple App Store evolved in 2008 with the first 500 apps. Today, there are millions of apps from games, calendars, banking, travel and health.

Mobile Apps for All Businesses

Apps are important marketing tools and are suitable for all sizes of business. Your website may not be enough now as online activity continues to shift more and more to mobile devices.

They can be used for:

• Customer Loyalty Programmes
• Payments
• Customer Service
• Sales Support
• Event Information
• Breaking News
• Videos
• Requesting Appointments

Deloitte’s Survey

In 2015, the Accountancy firm Deloitte ran a survey to see how many times people in the UK checked their mobile phones and it found that the average person checks their phones 27 times a day.

Deloitte’s Head of Technology, Media and Telecoms Research, Paul Lee said, “The frequency of consumers glancing at their smartphones arguably makes it one of the best value devices available”.

A Mobile App is a “Must” For Small to Medium Sized Businesses

Simply put, smartphone apps have become too important a marketing tool for any business irrespective of size to do without.

If you think your business would benefit from a Mobile App, please call us on +44 (0) 1892 663689 for a without obligation chat about the features you would like on your company mobile app.

Here at Focus All Media, based in Crowborough, East Sussex, we will work with you to design the app that will suit your business.

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Unleash the power of apps!

So you have a business, you have a website, and more importantly, you have customers; how best to stay in touch with them and keep your business at the forefront of their minds?!

If you have a typical ‘B2C’ organisation such as a restaurant, a pub, a society, a club, a retail business, then you have an ‘audience’, why not market to that audience in a direct and effective way?

Your customers can download your mobile app for free from the Apple & Android stores and then you can have the ability to send them instant messages with offers and updates, and with an average of 94% of app messages being read it is far more effective than ‘blanket e-mails’ of which on average only 6% get read.

Let me give you a simple example; a restaurant has a following but it subject to periods of quiet bookings, they see that their bookings are low so they send out a ‘call to action’, e.g. “get here between 6pm – 8pm tonight and receive a free glass of wine”, if you’re a customer and like the brand why wouldn’t you want something for free?! From the restaurant’s perspective it’s business that they wouldn’t have attained and increases the possibility of ‘incidental spend’!

No one is saying that having a mobile app with the ability to communicate with app holders is a ‘magic wand’, but with targeted and effective use it can become a powerful marketing tool, after all, communication is key!

With low monthly fees for the design, publishing and ongoing maintenance of an app starting at £39.00 per month, why not try the modern way to stay in touch with your customers?

Please contact us to discuss, you have nothing to lose, but a lot of potential to gain!

bat & ball

How to Achieve Goals with Digital Media Agencies

If you want to launch a successful marketing campaign you need to develop a strategy that combines a variety of digital marketing techniques. Online marketing is one of the best ways to promote your business and services. Internet marketing is the fastest and easiest way to approach your audience and this is one of the reasons why clients choose to work with a specialist digital marketing agency.

Why a Digital Media Agency is Better for Successful Campaigns?

A digital media agency is able to provide services that a traditional marketing agency does not provide, a media company can offer you many different kinds of options such as an android & iOS application development service, this with the potential to increase the profile and audience for your business.

One of the best ways to approach new clients and customers is through developing a mobile application for devices as iPhones and Android devices. Users can access their account, your service or just have fun with your business no matter where they are. By offering a mobile app your product and business is going to ‘stay in their heads’ by being on their device which they use constantly during their day, no matter where they go or what they are doing!

How to Increase Your Visibility on the Internet

If you want to rank highly on Google then you need to get ahead of your competitors. Keep in mind that online marketing is a constantly changing industry, so always keep your website updated. Search engine algorithms have become smarter and therefore a more sophisticated approach to website content is required. Affiliate Marketing, PPC, Social Media Marketing, Banner Advertising and Search Engine Optimisation should all be included in your online marketing strategy, a Digital Media Agency can assist you to improve your visibility on a search engine.

How to Choose Digital Media Agency?

  • Your Media agency should be authorised with Google.
  • Conduct research before choosing your marketing partner and check how much experience they have in your industry
  • Does you agency provide you monthly/weekly reports for your campaign?
  • Does your agency provide a personal project management service?
  • Digital media agencies keep up to date with new digital media techniques and trends

If would like to know about digital media updates please contact us, or look out for our next blog post.