Do you ever look at your website and think, “This is not really working for me and it doesn’t do what I want it to!” Perhaps you’ve even reached the stage where you are a little embarrassed about your site and don’t even want people to find it!
Your website is probably your best marketing tool and should be an asset that creates the right impression when potential clients, that’s your target audience look at it. It really needs to be showing off your services or products at their very best.
First of all, ask yourself a few questions:
- What is the purpose of my website?
- Who am I trying to reach?
- Who is my target audience?
- When did I last look at it?
- When was it last updated?
Is your website for information purposes and used as a marketing tool or is it an online shop or perhaps a combination of both? Have you checked it recently to ensure that all of its functions are working effectively, for example, is it straightforward for people to buy products and is all the information current? Have you added new information or a blog recently?
First Impressions Really Count
Today, it’s no good JUST having an online presence as you will probably be found initially through a “Google” search so first impressions really do matter.
The start of a New Year is when we quite often take stock of our businesses and start to plan and work out strategies of how we can get more clients and ultimately more profit. It’s a perfect time to actually evaluate your website and determine how effective it is.
Take A Good Look At Your Site
Take some time to look at all of the aspects of your website and go through the various pages and consider the following questions.
- Does it look professional?
- Is it in keeping with my brand?
- Is the content up to date and relevant?
- Is it easy to update and manage?
- Is it marketing my services optimally?
- Can it be found through SEO?
- Is it mobile friendly?
- Does it have good security?
- Can you monitor performance?
- Is it simple for people to contact me?
It’s quite a long list of questions but all will be relevant to your business and your responses are significant. If you answered “No” to one or some of the above, it really is time for some updating and if you answered “No” to most or all, then major website development is definitely required.
Here at Focus All Media, based in Crowborough, near to Uckfield and Tunbridge Wells in East Sussex, we can update and maintain your existing website or completely redesign your site so that it becomes an effective marketing tool or online shop to grow your business and client base. Please call our friendly and knowledgeable team on +44 (0) 1892 663689 for a without obligation chat.
Our dedicated team at Focus All Media would like to wish you a Healthy, Happy and Prosperous New Year.