So you have a business, you have a website, and more importantly, you have customers; how best to stay in touch with them and keep your business at the forefront of their minds?!
If you have a typical â€˜B2Câ€™ organisation such as a restaurant, a pub, a society, a club, a retail business, then you have an â€˜audienceâ€™, why not market to that audience in a direct and effective way?
Your customers can download your mobile app for free from the Apple & Android stores and then you can have the ability to send them instant messages with offers and updates, and with an average of 94% of app messages being read it is far more effective than â€˜blanket e-mailsâ€™ of which on average only 6% get read.
Let me give you a simple example; a restaurant has a following but it subject to periods of quiet bookings, they see that their bookings are low so they send out a â€˜call to actionâ€™, e.g. â€œget here between 6pm â€“ 8pm tonight and receive a free glass of wineâ€, if youâ€™re a customer and like the brand why wouldnâ€™t you want something for free?! From the restaurantâ€™s perspective itâ€™s business that they wouldnâ€™t have attained and increases the possibility of â€˜incidental spendâ€™!
No one is saying that having a mobile app with the ability to communicate with app holders is a â€˜magic wandâ€™, but with targeted and effective use it can become a powerful marketing tool, after all, communication is key!
With low monthly fees for the design, publishing and ongoing maintenance of an app starting at Â£39.00 per month, why not try the modern way to stay in touch with your customers?
Please contact us to discuss, you have nothing to lose, but a lot of potential to gain!