Why Should You Have a Mobile Friendly Website?

Do you have a mobile friendly website? If the answer is “No” or “Not Sure”, please read on. This should be a top priority for your business, irrespective of size and after reading this article you should understand why mobile optimisation is a “must” for your company.

Don’t Miss Out on Potential Customers

Did you know that smartphones and other mobile devices are fast becoming the preferred method of Internet access? By not having a website that is mobile friendly, you could be losing business by missing opportunities to interact with potential customers.

Smartphones Are More Popular Than Laptops

Ofcom, the UK’s communications regulator reported in Aug 2015 that smartphones had overtaken laptops as the most popular device for getting online and also revealed record ownership of smartphones which has the inevitable consequence of transforming the way that we communicate.

Their Communications Market report which was published on Aug 6th 2015 found that 33% of Internet users see their smartphone as the most important device for going online in order to browse the Internet, access social media, bank and shop online. This compared to 30% who use their laptop.

Double the Opportunities to Engage With Clients

This is a marked shift from 2014 when only 22% of people used their phone and 40% preferred their laptop. The same research also identified that on average mobile users spent almost 2 hours per day online compared with just over an hour for laptop and PC users.

A Global Mobile Consumer Survey carried out by Deloitte in 2016 found that almost two thirds of UK adults had access to a tablet. The same report also noted that Smartphone penetration was coming to a peak and a plateau although innovation will continue at a relentless pace. Did you realise it’s just 9 years since the launch of the first full touchscreen smartphone?

Today, 1.2 billion people are accessing the web from mobile devices

 This all means that if people are online, they will be most likely to be on their phones.

If your website is not mobile friendly:

  • Difficult to view
  • The reader will have to pinch or zoom in to read the content
  • Visuals may be distorted

Naturally anyone landing on your site may find this frustrating and leave. Having found you, it would be a great pity to lose them almost straightaway. This wouldn’t happen with the mobile friendly version as your site would be readable and immediately usable.

Your Google SEO Ranking Could Drop

An issue that is also very relevant is that Google may lower your website’s SEO ranking as it tries to put mobile users first and you could see a drop if you don’t go along with their Mobile Optimisation Guide.

Don’t Ignore Your Laptop Customers

However, it’s important that you don’t abandon or ignore customers who are still using their desktops and laptops. They will still account for a significant portion of your customer base and new prospects. So grab both potential markets!

 A Responsive Website

A Responsive Website will recognise the device being used whether it’s a laptop, PC, tablet or smartphone and will resize itself accordingly for optimal viewing. You’ll be able to accommodate both mobile and PC/laptop users.

No other personal device has had the same commercial and societal impact as the smartphone and no other device seems likely to. Deloitte.

 If you think your business would benefit from a mobile friendly website, please call us on  +44 (0) 1892 663689 for a without obligation chat about the possibilities available to you.

Here at Focus All Media, based in Crowborough, near to Uckfield and Tunbridge Wells in East Sussex, we can design a responsive website which will be set up to attract both mobile and laptop customers.